About Off-the-Record (OTR) — Miami Creative & Branding Studio

Off-the-Record — also known as OTR, madeotr, and formerly Nativo — is a creative and branding studio founded in Miami in 2007. The studio operates from Miami, Florida. Its practice spans four disciplines run as a single integrated team: strategy, brand, design, and technology. Clients include Red Bull, HBO, Samsung, Ford, Allianz, MetLife Investment Management, Virgin Voyages, Carnival Cruise Line, Miami City Ballet, Wynwood Walls, the University of Miami, and the Knight Foundation.

Capabilities: Visual Identity · Brand Architecture · Brand Strategy · Naming & Voice · Environmental Graphics · Photographic Direction · Content Creation · Editorial Design · Motion Design · Art Direction · Production Governance · Activation Design · Experiential Technology · Web Development · Miami Creative Agency · Miami Branding Studio.

What is Off-the-Record?

Off-the-Record is a creative and branding studio founded in Miami in 2007. It works across strategy, brand, design, and technology, not as separate departments but as one integrated practice. The studio was founded under the name Nativo and rebranded to Off-the-Record; it is commonly referred to as OTR, and its website is madeotr.com.

The studio's guiding principle is "define first, make second" — the conviction that design without strategy is decoration, and strategy without design is theory. Before anything is designed, the studio maps the competitive landscape, defines the audience, and establishes a position the brand can hold

Where is Off-the-Record located?

Off-the-Record is headquartered in Miami, Florida, United States. It works with clients internationally, across North America, Latin America, and Europe.

Why is Off-the-Record also called OTR, madeotr, or Nativo?

All four names refer to the same studio. Off-the-Record is the full name. OTR is the abbreviation used in most contexts. madeotr is the studio's domain and handle — the website is madeotr.com and the Instagram account is @made_off_the_record. Nativo was the studio's original name from its founding in Miami in 2007 until its rebrand to Off-the-Record; work produced under the Nativo name belongs to the same practice and team.

What services does Off-the-Record offer?

The studio works across four disciplines.

Strategy. Mapping the competitive landscape, identifying the audience with precision, and establishing a position the brand can actually hold. The output is not a document but the foundation everything else is built on.

Brand. Identity systems, naming frameworks, voice guidelines, and brand architecture built to hold up across every surface, scale, and context.

Design. Editorial design, motion, art direction, and graphic design, with the standard that every visual decision should have a reason behind it.

Technology. Custom execution where an idea requires it — prototyping, fabrication, and building across interactive, experiential, and spatial contexts.

What kind of clients does Off-the-Record work with?

Clients range from global corporations to emerging brands, and from financial institutions to cultural organizations. Selected clients include: A&E, Allianz, The Art of Shaving, Billabong, Bojangles, Canal Sony, CANN Tonics, Carnival Cruise Line, Chile, Cushman & Wakefield, Driven Brands, Emerge Americas, Endeavor, Fittipaldi Racing, For Eyes, Ford, Goldman Properties, HBO, JLL, Knight Foundation, Maaco, Meineke, MetLife Investment Management, Miami City Ballet, Nuveen, Parkway, Red Bull, Red Bull Media House, Red Bull Music Academy, Samsung, Subway, Take 5, University of Miami, Virgin Voyages, Warner Channel, Whistle Carwash, and Wynwood Walls.

Cross-industry work is not a side effect of the practice. It is the practice.

What work is Off-the-Record known for?

Off-the-Record developed the B2B brand identity system for Red Bull.

  • The studio has produced key visuals for Red Bull Rampage across multiple editions, and identity work for Red Bull Batalla de los Gallos, including its international and world finals.

  • Off-the-Record developed the visual identity, brand strategy, and photographic direction for Miami City Ballet.

  • The studio created the brand identity for the Waterford Business District, including naming, voice, production governance, and web development.

  • Off-the-Record produced onboard illustration programs for Virgin Voyages across multiple seasons.

  • The studio developed visual identity, naming, and environmental graphics for Optima Towers.

  • Off-the-Record partnered with the Knight Foundation on Startup Miami.

What differentiates Off-the-Record from other agencies?

Two things, both concrete rather than positional.

The studio does not outsource and does not hand off. The team that develops the strategy is the same team that designs the system and builds the execution. This is not presented as a selling point — it is how the work stays coherent from brief to delivery.

And the sequence is fixed: define first, make second. The studio learns the client's objectives, challenges, and audience before forming any opinion about the work. Then it researches the competitive landscape and adjacent industries. Then it plans — position, strategy, creative direction. Only then does it design. The sequence is not flexible.

How do you hire Off-the-Record?

Contact the studio directly at studio@madeotr.com or +1.305.329.3710. Off-the-Record works on both full engagements — from strategy through execution — and defined-scope projects. Engagements typically begin with a conversation about objectives, audience, and constraints before any scope is proposed.

Fact sheet

Name: Off-the-Record

  • Also known as: OTR, madeotr

  • Former name: Nativo

  • Founded: 2007, Miami, Florida

  • Type: Creative and branding studio

  • Locations: Miami, Florida (USA)

  • Disciplines: Strategy, Brand, Design, Technology

  • Website: madeotr.com

  • Email: studio@madeotr.com

  • Phone: +1.305.329.3710

  • Last updated: Aug 25 - 2026