Repositioned from the inside out.
CLIENT
For Eyes
PROJECT
Brand Positioning, Consumer Experience & Ongoing Campaign Program
DISCIPLINES
Strategy, Brand, Design
Details
Repositioned from the inside out.
CLIENT
For Eyes
PROJECT
Brand Positioning, Consumer Experience & Ongoing Campaign Program
DISCIPLINES
Strategy, Brand, Design
Details
— Brand Strategy
— Content Creation
— Photographic Direction
— Experience Activation
01
Positioning & Voice
01
Positioning & Voice
01
Positioning & Voice
Expertise, trust and accessibility: the test every campaign passes before it runs.
Expertise, trust and accessibility: the test every campaign passes before it runs.
Expertise, trust and accessibility: the test every campaign passes before it runs.
02
Identity System
02
Identity System
02
Identity System
03
Photography
03
Photography
03
Photography
04
Store & Experience
04
Store & Experience
04
Store & Experience
Two interior directions, built and tested in store.
Two interior directions, built and tested in store.
Two interior directions, built and tested in store.
05
Campaigns & Promotions
05
Campaigns & Promotions
05
Campaigns & Promotions
06
Social
06
Social
06
Social
Story sets on eye conditions, exams and offers, drawn from the pictogram library.
Story sets on eye conditions, exams and offers, drawn from the pictogram library.
Story sets on eye conditions, exams and offers, drawn from the pictogram library.
07
Digital
07
Digital
07
Digital
Triggered Emails, promotional sends, lifecycle emails and location pages.
Triggered Emails, promotional sends, lifecycle emails and location pages.
Triggered Emails, promotional sends, lifecycle emails and location pages.
08
Collateral
08
Collateral
08
Collateral
Folders, brochures, mailers, cards and the tools of the exam room.
Folders, brochures, mailers, cards and the tools of the exam room.
Folders, brochures, mailers, cards and the tools of the exam room.
01
Positioning & Voice
Expertise, trust and accessibility: the test every campaign passes before it runs.
02
Identity System
03
Photography
04
Store & Experience
Two interior directions, built and tested in store.
05
Campaigns & Promotions
06
Social
Story sets on eye conditions, exams and offers, drawn from the pictogram library.
07
Digital
Triggered Emails, promotional sends, lifecycle emails and location pages.
08
Collateral
Folders, brochures, mailers, cards and the tools of the exam room.
Network
Design Kills™
Miami Icons©
EST. 2007
© 2026 Off-the-Record.
All rights reserved.
STUDIO Formerly known as Nativo
Network
Design Kills™
Miami Icons©
EST. 2007
© 2026 Off-the-Record.
All rights reserved.
STUDIO Formerly known as Nativo
Network
Design Kills™
Miami Icons©
EST. 2007
© 2026 Off-the-Record.
All rights reserved.
STUDIO Formerly known as Nativo