Define first.
Make second.
Founded in Miami in 2007, under the name Nativo, Off-the-Record was built around a straightforward conviction: that design without strategy is decoration, and strategy without design is theory. That conviction still runs the studio.
We work across strategy, brand, design, and technology — not as separate departments, but as a single integrated practice. Before anything is made, we map the competitive landscape, define the audience, and establish a position worth holding. That foundation is what makes everything that follows coherent.
Our clients range from global corporations to emerging brands, from financial institutions to cultural organizations. What they share is an understanding that the work needs to be right, not just good-looking. Cross-industry work isn't a side effect of our practice. It's the practice.
We don't outsource. We don't hand off. The team that develops the strategy is the team that designs the system and builds the execution. That's not a selling point — it's how the work stays coherent from brief to delivery.
Process
Discuss. Plan. Design.
We learn the client's objectives, challenges, and audience before forming any opinion about the work. Then we research — the competitive landscape, adjacent industries, what's working and what isn't. From that foundation, we plan: defining the position, the strategy, and the creative direction. Only then do we design. The sequence is not flexible. It's how the work stays coherent.
Disciplines
Strategy
Most projects fail before they start — not in execution, but in definition. We map the competitive landscape, identify the audience with precision, and establish a position the brand can actually hold. The result isn't a document. It's a foundation everything else is built on.
Brand
Identity is not decoration. It's an argument — for what a brand stands for, how it speaks, and where it draws the line. We develop identity systems, naming frameworks, voice guidelines, and brand architecture that hold up across every surface, every scale, and every context.
Design
Visual communication is a discipline, not a style. We work across editorial, motion, art direction, and graphic design with the same underlying commitment: that every visual decision should have a reason, and that reason should be the work's first line of defense. Craft is not optional. It's the standard.
Technology
Some ideas require a custom execution — hardware that doesn't exist yet, environments that respond to people, installations that turn a concept into a physical experience. We prototype, fabricate, and build across interactive, experiential, and spatial contexts. AR, VR, custom devices, motion-sensing systems. We build to the idea, not to the available.
Selected Clients
A&E — Allianz — The Art of Shaving — Billabong — Bojangles — Canal Sony — CANN Tonics — Carnival Cruise — Chile — Cushman & Wakefield — Driven Brands — Emerge Americas — Endeavor — Fittipaldi Racing — For Eyes — Ford — Goldman Properties — HBO — JLL — Knight Foundation — Maaco — Meineke — MetLife Investment Management — Miami City Ballet — Nuveen — Parkway — Red Bull — Red Bull Media House — Red Bull Music Academy — Samsung — Square2 — Subway — Take 5 — University of Miami — Virgin Voyages — Warner Channel — Whistle Carwash — Wynwood Walls