Born in Miami and #MadeInMiami in every sense, Pincho is more than a fast-casual restaurant, it’s a cultural brand rooted in street food and built for global reach. We partnered with the Pincho team to evolve their identity from local favorite to scalable movement, blending Latin flavor with design precision and digital-first thinking.

Our Approach

We immersed ourselves in Pincho’s ethos, built on the duality of flavor and culture, indulgence and balance, heritage and modernity. Tapping into the brand’s irreverent spirit and confident voice, we crafted a layered identity where even a single visual, like the signature slash, carries the weight of the story.

Identity System

At the core is a bespoke “P” logomark, sliced by a bold yellow slash. More than a skewer, it’s a symbol of contrast, burgers and kebabs, boldness and clarity. The visual language is anchored in strength and flavor, built around a palette of black, white, and yellow that cuts through a crowded category.

Packaging

Bold typography, custom iconography, and supergraphics come together in packaging built for impact and ready for national rollout.

Digital

We brought the brand’s energy into the digital space, designing a mobile app and web experience that feels as craveable as the food. UI elements echo the brand’s supermark and motif system, creating a seamless bridge between digital touchpoints and physical moments.