Virgin Voyages - Off-the-Record.

Before Virgin Voyages had a ship, it had a studio.

CLIENT

Virgin Voyages

PROJECT

Content Studio, first ship to fourth

SECTOR

Travel

Details

Before Virgin Voyages had a ship, it had a studio.

CLIENT

Virgin Voyages

PROJECT

Content Studio, first ship to fourth

SECTOR

Travel

Details

Content Creation

Photographic Direction

Visual Identity

Production Governance

Ashore, before the ship

Eighty-eight shore experiences, sold to sailors who had never been to one.

A production shoot and a stock-and-doodle treatment for the ports the crew could not reach, made with perpetuity rights before the first ship was delivered.

Eighty-eight shore experiences, sold to sailors who had never been to one.

A production shoot and a stock-and-doodle treatment for the ports the crew could not reach, made with perpetuity rights before the first ship was delivered.

Eighty-eight shore experiences, sold to sailors who had never been to one.

A production shoot and a stock-and-doodle treatment for the ports the crew could not reach, made with perpetuity rights before the first ship was delivered.

On board, before the ship

Seventy-seven events to list in an app, and no venue to photograph.

Three illustrated languages carried the Sailor App to launch: 8-bit for games and trivia, collage for events with a featured personality, wellness illustration for the rest.

Seventy-seven events to list in an app, and no venue to photograph.

Three illustrated languages carried the Sailor App to launch: 8-bit for games and trivia, collage for events with a featured personality, wellness illustration for the rest.

Seventy-seven events to list in an app, and no venue to photograph.

Three illustrated languages carried the Sailor App to launch: 8-bit for games and trivia, collage for events with a featured personality, wellness illustration for the rest.

The Sailor App

The app's first face was drawn here.

Hero illustrations by day and by port, the animations sailors tapped through, and every refresh of the app's face that followed.

The app's first face was drawn here.

Hero illustrations by day and by port, the animations sailors tapped through, and every refresh of the app's face that followed.

The app's first face was drawn here.

Hero illustrations by day and by port, the animations sailors tapped through, and every refresh of the app's face that followed.

Shore Things at scale

One treatment, more than seventy ports, four ships.

From Puerto Plata to the Mediterranean, the same hand on every excursion, down to the icons: sourced, outlined, drawn, retouched, cleared and uploaded, port by port.

One treatment, more than seventy ports, four ships.

From Puerto Plata to the Mediterranean, the same hand on every excursion, down to the icons: sourced, outlined, drawn, retouched, cleared and uploaded, port by port.

One treatment, more than seventy ports, four ships.

From Puerto Plata to the Mediterranean, the same hand on every excursion, down to the icons: sourced, outlined, drawn, retouched, cleared and uploaded, port by port.

Charting the fleet

Every itinerary the line released shipped with its map.

Region maps, voyage maps, port swaps and deck plans for four ships: the operational asset nobody calls design until it is missing.

Every itinerary the line released shipped with its map.

Region maps, voyage maps, port swaps and deck plans for four ships: the operational asset nobody calls design until it is missing.

Every itinerary the line released shipped with its map.

Region maps, voyage maps, port swaps and deck plans for four ships: the operational asset nobody calls design until it is missing.

VVMaps.OTF - custom type specimen for the hand-lettered face used for the port names.

VVMaps.OTF - custom type specimen for the hand-lettered face used for the port names.

VVMaps.OTF - custom type specimen for the hand-lettered face used for the port names.

Life on board, and the trade

From the cabin screen to the travel agent's inbox.

Two samples of a much longer run: the animations that played on the cabin screens, the stamps sailors collected on board, the event posters and wayfinding on the ship, and the First Mates materials the sales side ran on every day.

From the cabin screen to the travel agent's inbox.

Ashore, before the ship

Eighty-eight shore experiences, sold to sailors who had never been to one.

A production shoot and a stock-and-doodle treatment for the ports the crew could not reach, made with perpetuity rights before the first ship was delivered.

On board, before the ship

Seventy-seven events to list in an app, and no venue to photograph.

Three illustrated languages carried the Sailor App to launch: 8-bit for games and trivia, collage for events with a featured personality, wellness illustration for the rest.

The Sailor App

The app's first face was drawn here.

Hero illustrations by day and by port, the animations sailors tapped through, and every refresh of the app's face that followed.

Shore Things at scale

One treatment, more than seventy ports, four ships.

From Puerto Plata to the Mediterranean, the same hand on every excursion, down to the icons: sourced, outlined, drawn, retouched, cleared and uploaded, port by port.