Dakar Rally started in Europe in 1979 and went to South America in 2009. For the 40th Dakar Rally and 10th South American edition, the Red Bull team needed an experience for pilots and friends of Red Bull to relax and have fun.

Today we launch the Red Bull Energy Station inside Dakar Village. We intend to create a welcoming and comfortable experience to sit down and hang out. With over 6,000 square feet, our Red Bull Energy Station stands out. We incorporated grass and wood on the lounges, bars, and stage to create the atmosphere. Pilots, friends of Red Bull, and the press have their own private space, but there is also a shared lounge where everyone can enjoy the event together.