At the heart of Formula 1’s energy, House of Nfluence reimagined the trackside experience during the Mexico City Grand Prix. In collaboration with NEON16 and Influur, we designed and produced a dynamic suite that blended racing culture with music, technology, and hospitality.

The identity came to life through custom-built activations, including an F1 esports simulator arena and reflex challenge zones, a podium photo stage, and a branded 360° performance stage. Every detail, from perimeter branding and lounge furniture to merchandise and custom credentials, was designed to heighten immersion and reflect the spirit of influence.