Today, the former F1 racing star and Indy 500 champion, Emerson Fittipaldi, unveiled his dream track car, designed to fulfil his long-held ambition of bringing the thrill of F1 racing to the public. After racing cars and winning championships for over 30 years, Emerson Fittipaldi wanted everyone to experience how it feels to drive a supercar. Even though the racer formerly retired in 1996, his passion for racing never did.

In 2016, Emerson reached out to us with his vision of creating a supercar in the early stages of development. The Fittipaldi EF7 Vision GT, designed by Pininfarina, needed an identity that was fast, strong, precise, and powerful–just like the brand itself.

We collaborated with Fittipaldi and the Pininfarina team for the next eight months to debut the Fittipaldi EF7 Vision GT at the Geneva Motor Show in March 2017. The public and race enthusiasts could see our design, from the brand identity, race uniforms, printing, digital collateral, to everything else we have been doing.