The Indy 500 is the world's largest single-day sporting event. On the Indy 500 (Memorial Day Weekend) day, the Red Bull Air Force will be "handed the keys" to IMS as they take their idea to the sky and race into the Indianapolis 500 in front of thousands of Indy 500 fans.​ A lot of planning and work has gone to activating this symbolic day. We'll be posting some of the work created for the campaign flight, including a microsite and animated ad units.

Photographer Credit: Ryan Taylor / Red Bull Content Pool